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Zulde Announces On-demand Mobile Marketing Solution For Businesses

Tapjoy(R) Wins 2013 ME Award for Best Games Monetization Service

Certain mobile devices provide more traffic than others, driving up their ad prices. In the second quarter of 2012, iOS -- Apples mobile operating system -- accounted for just over 46 percent of mobile traffic, and the CPM was $2.49, according to a report in Opera Software. Android, on the other hand, accounted for 24 percent of mobile traffic, with a $2.10 CPM. RIM OS, BlackBerrys mobile operating system, had 6.3 percent of traffic and a 64-cent CPM, while the lowest cost per thousand impressions was found on Windows Phone, at an average of 20 cents -- but on just .08 percent of traffic. Related Reading: How to Set the CPM Considerations Looking at these numbers, youd think the most cost-effective choice would be ad space on mobile apps for Windows Phone. You can reach 1,000 users for just 20 cents, saving more than $2 per thousand impressions when compared to iOS. But CPM doesnt measure effectiveness. Just because something has a low CPM doesnt mean its a good investment of your advertising dollars -- iOS had a much higher CPM but generated far more traffic. A cheap ad that reaches the wrong audience -- or very little audience -- isnt money well spent. CTR To estimate effectiveness, marketers sometimes turn to CTR, or click-through rates, which is the percentage of users who click the mobile ad.

Marketing people, whether we like it or not, dont move as fast as we want them to. Ten years after creation of digital advertising as a medium, that medium is still struggling. It is still 3.5 percent of the Rs. 21-25,000 crores that this country spends on advertising. If you think that people will get evangelized in six months or one year, it is naive, Kiran had said at an ASSOCHAM conference in 2009, after Momin had asked him why marketers are unwilling to spend to advertise on aniche, paying-capable audience, that is more targeted. Zenga is still around, still doing video, and at the Mobile NXT conference yesterday, I asked Momin how things have changed, especially with the growth in mobile data consumption, and . Ravi was right, Momin said, acknowledging that things have been tough the last four years, but also that Its taken off now. (In the last four years) it was a stage where unless you had an extremely high value property, like a Cricket Match, it was difficult to go and sell ads. You couldnt sell ads for every day spots and banner ads.

0 Comments SAN FRANCISCO, Nov. 15, 2013 (GLOBE NEWSWIRE) -- Tapjoy, Inc. ( www.tapjoy.com ), a leading mobile advertising and monetization platform, announced today that it received the 2013 ME Award for Best Games Monetization Service from Mobile Entertainment, host of the annual ME Awards and leading news source for the mobile content market. Tapjoy was selected by a panel of industry insiders and mobile media and marketing experts to honor its overall excellence and breakthrough achievement in mobile advertising. Tapjoy accepted the award Thursday night at The Royal Garden Hotel in London. "Tapjoy has prided itself on creating an innovative mobile advertising and monetization model that focuses on rewarding consumers for engaging with brands," said Paul Bowen, vice president and general manager, Tapjoy Europe."This award is further validation that our rewarded model is incredibly effective for app developers, brand advertisers and consumers alike.We'd like to thank everyone at Mobile Entertainment for the honor, and we congratulate all of the finalists and winners on the night." "Technology has developed so much over the last year, and consumer experiences on mobile have reached an all-time high.At the ME Awards this year, we felt it was important to shine the light on mobile companies working with consumer-facing brands in innovative ways," said Katy Phillips, publisher, Mobile Entertainment."Tapjoy's rewarded advertising and monetization model has made a significant impact in the market, and we felt it was important for us to recognize them, and the rest of the night's winners, for their continued innovation in the mobile landscape." Tapjoy's recognition as an ME Award winner is the second such honor in the past month; in October, the company was named " Best Mobile Application Recommendation and Advertising Platform " for 2013 by iResearch Marketing.Tapjoy powers the monetizing solutions for thousands of mobile apps across Android and iOS and reaches more than 435 million consumers worldwide each month. About Tapjoy Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 435MM (September, 2013) mobile users each month and the Tapjoy Mobile Value Exchange model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com . 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners. CONTACT: Media Contact: Patrick Seybold Tapjoy, Inc.

14, 2013 /PRNewswire/ --In a move to enable innovative mobile marketing for businesses of every size, Zulde ( http://www.zulde.com ), a software provider for mobile app creation and mobile marketing, today announced the launch of the integrated SaaS-based Zulde portal, which allows companies of every size to create true mobile apps, customized to their own needs, within minutes. The portal allows businesses to offer customized deals, events, customer referral, and loyalty program to their customers through their own branded app via an app container the company calls TribeFind Pro. Zulde provides businesses with an enterprise-class mobile marketing solution that eliminates the current 4-6 month development time and extensive up-front cost of creating a mobile app. For just $99 a month per location, client companies can create their own mobile marketing apps and programs on-demand that are managed and operated in the cloud via Microsoft Azure. The resulting mobile marketing app allows every business to employ integrated mobile marketing programs for "push" marketing, incentive and loyalty programs, mobile coupons and to invite and reward customer referrals, without the need for an internal or external programming team. "As mobile devices increasingly become a primary touch point for consumer promotions, Zulde has emerged as the innovation leader," said John Schwarzkopf, Zulde VP of Sales. Schwarzkopf noted that consumers are currently 10 times more likely to redeem a mobile offer than a printed coupon. He also noted that 9 out of 10 mobile searches currently lead to action, and more than half lead to sales. Furthermore, spending on digital ads has increased 95% from 2012 to 2013 (a trend that is on pace to continue through 2017), with mobile ads producing far greater click through and positive brand awareness than traditional online banner ads. "We are making it possible for merchants such as restaurants, stores, salons and businesses across virtually all vertical industries to instantly take advantage of these highly dynamic and profitable mobile marketing trends," Schwarzkopf added.

Mobile Marketing Association and Vserv.mobi Unveil the first Mobile Internet Consumer Report for Africa

The report demystifies the evolving Mobile Internet user in Africa and provides insight into the mobile internet usage across six countries namely, Egypt, Ghana, Kenya, Nigeria, South Africa and Uganda. (Logo: http://photos.prnewswire.com/prnh/20120725/546333 ) The report aims to provide media planners, advertisers and brand custodians with in-depth Mobile Internet audience insights, to enhance their reach to the right target audience across Africa. According to the Africa report, the Mobile Internet user loves downloading games and apps, are educated and visit malls frequently. Some of the key highlights include: Demographic Profile Over half of the Mobile Internet users in Africa are between 18- 24 years of age and 71% are men Over 3rd of the Mobile Internet users are graduates or post graduates and only 3% belong to the uneducated category Mobile Internet users in Africa own consumer durables (57%), automobiles (35%) and payment cards (48%) Consumption Habits African consumers love Mobile Ads that provide downloadable content (74%), followed by those that help them learn about a brand (48%), find deals (48%) and locate something nearby (45%) Apps and games (76%) are the most downloaded form of content followed by, videos (55%) and music (51%) Commenting on the release of the report at the MMA EMEA Forum 2013 inLondon, Paul Berney, CMO & MD EMEA, MMA, said, "Today it is imperative for advertisers, to understand their consumers' preferences, preempt their needs and target them as efficiently as possible. Equipped with such insights, brands can improve the relevance of their messaging and enrich consumers' brand-experience. We are delighted to partner with Vserv.mobi to provide brands and marketers with such pertinent insights via the Mobile Internet Consumer 2013 report. We are positive this will help brands optimize their mobile media spends." Narayan Murthy Ivaturi,General Manager, Global Sales & Strategy,Vserv.mobi,said, "As pioneers in mobile marketing, Vserv.mobi is dedicated to developing the industry and evangelizing it as an effective marketing tool. Our collaborative research with MMA, the apex body of mobile marketing in the world, is testimony to these efforts. This Mobile Internet Consumer report is a ready reckoner and will provide succinct data to reveal rich insights. This will enable marketers to know, understand and target their audience more fittingly by formulating tighter mobile strategies." The Mobile Internet Consumer report produced by MMA and Vserv.mobi is based on a primary survey of over 2500 mobile web and app users. The two-week long survey was conducted in - October 2013. The Mobile Internet Consumer report is available for India, China, Southeast Asia, Middle East, Africa, Latin America, North America and Europe. A copy of the full report, can be downloaded at http://vserv.mobi/insights About Mobile Marketing Association The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.

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